e-Learns

Our e-Learn program is a pre-recorded multimedia message delivered via fast-moving PowerPoint presentation, incorporating both audio and visual components. Designed to last from two to five minutes, the e-Learn is meant to entice a viewer to request more information about the discussion topic with a call to-action at the end of the presentation. The time spent on each slide is just a few seconds, not minutes. Animation emphasizes individual points--such as a presenter circling the most important fact on the slide. e-Learns can be customized with your company's logo and contact information.

VARs can also brand the mini-infomercial so it looks like they produced it.  This infomercial is hosted for our partners for one year, which allows them to promote their company and any promotional aspect that they have for that solution through the use of the curtains that border each side of the infomercial. VARs can also record a greeting and a call-to-action at the end of the infomercial to further brand it for your company.

Other e-Learns will be directed at end-users. After an e-Learn is created by a Vendor, ISV, or FUSION, it is uploaded to the FUSION Partner Portal in template form. VARs are able to review e-Learns via the Partner Portal, and decide which ones they would like to incorporate into their marketing and business-development programs. The e-Learn template's first and last slides are blank--this way a VAR can customize these slides with their own text, pictures, and audio content via the Partner Portal. VARs can customize the way they introduce a topic on the first slide, and add their personal call-to-action for the end-user on the last. The e-Learn core message is sandwiched between their two customized slides. The VAR can now distribute this customized e-Learn to their targeted prospects. The goals of the e-Learns directed at end-users are:

1. To introduce new or existing solutions to their existing customer base or new prospects.
2. To educate or train their customers about features and functionality of hardware, software, and/or service offerings.
3. To recruit end-users to their FUSION-sponsored Webinars, seminars, or Lunch & Learns.

FUSION not only hosts all e-Learns on separate landing pages for the entire year, but we also capture all contact information from e-Learn viewers when the pages are visited. This information is forwarded to VARs via our prospecting portal at prospectreactor.com, where all VARs have their own propsectreactor account that is password-protected. VARs can use landing pages in a variety of ways:

1. Incorporate them into Geo-Market Direct Mailers (GMDM).
2. List them in their FUSION Solution Sales Books.
3. Place them as a link on their website.
4. E-mail, as a link, to their customers and prospects.

Vendors, ISVs, or VARs can create and narrate e-Learns directed at either VAR or end-user audiences. The goals of e-Learns directed at VARs are:

1. To educate VARs on new and existing hardware, software, and/or services.
2. To inform VARs about becoming certified resellers of a particular hardware, software, and/or service products.
3. To inform VARs about FUSION campaigns such as StoreMaxx, Mobile Freedom, RFID MainStreet, etc.
4. To invite VARs to attend a FUSION Campaign Webinar or seminar.
5. To Train VARs on how to design and execute various FUSION benefits